Recently

Below are examples of some of my recent work, confidentially agreements prelude me showing all the work or clients.

 
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Brand architecture, policy development, tone of voice, web content, heritage strategy, app naming, sounding board, process advice

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Positioning and purpose

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Brand strategy, positioning and purpose, insights, architecture, engagement, experience enhancement, customer intimacy

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Naming and architecture, purpose, design implementation advice

 
 
 

employment

 
 
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  • 2014 – 2017

  • Senior Partner

  • Member of the EMEA management team

  • Head of New Business London

  • Worked with a small team to reengineer positioning, tools and processes

 
 
 
 
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  • 1994 – 2014

  • Global Strategy Officer, global management team

  • Led the programme to reconceive and implement new tools and processes

  • Head of Strategy Europe, Europe management

  • Head of Strategy London, London management

  • Associate Director

  • Winner of most T&Ts globally (internal awards for strategy, creativity and impact)

 
 
 
 
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  • 1985 – 1994

  • Head of Transportation Design

  • Head of Ergonomics

 
 
 
 
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  • 1979 - 1985.

  • Senior Ergonomist

  • Winner Design Award for Roadrunner Truck

 
 
 
 
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  • 1975 - 1979.

  • BSc (Hons) 2.1, DPS

  • Placement at Pentagram

 
 
 
 

past clients

 
 

Airlines

 
 

  • Air 2000: lead strategist

  • Austrian Airlines: lead strategist on repositioning and identity and UX redesign

  • Bmi: lead strategist on repositioning and identity and UX redesign

  • British Airways: strategist on various programmes

  • Delta Air Lines: lead strategist on repositioning and identity and UX redesign

  • EasyJet: team member on econometric modelling, renaming programme

  • Etihad: lead strategist on repositioning and redesign, and experience innovation

  • Gulf Air: lead strategist on repositioning and redesign

  • KLM: lead strategist on brand architecture programme

  • Lufthansa: Class branding lead

  • Monarch: member of repositioning strategy team

  • S7: lead strategist on repositioning and redesign

 
 
 

Automotive

 

  • Audi: strategy co-lead on new global positioning

  • Ford: sub-brand development

  • Land Rover: new vehicle development, strategy lead on new visual identity and brand architecture

  • Mazda: strategy lead on new visual identity

  • Skoda: strategy lead on new visual identity

  • Volvo Trucks: strategy lead on values and culture work

 
 
 

 Petroleum and energy

 

  • BP: strategy team member of tens of projects including naming and design programmes

  • British Gas: relationship and strategy lead on repositioning and tens of other programmes

  • Chevron: relationship and strategy lead on CSR brand architecture programme

  • Hellenic Oil: lead strategist on repositioning

  • Repsol/Campsa: station redesign

  • Shell: designer on service station and C store design programme, strategy lead on brand architecture programme, strategy lead on naming programme

  • TNK-BP: lead strategist on service station redesign and lube packaging design

 
 
 

retail

 

  • Argos: strategy lead on brand architecture

  • Intu: strategy and relationship co-lead on experience innovation, business and brand transformation

  • Marks & Spencer: strategy lead working directly with CEO on tens of programmes including store, signage, sub-brand and label design, created Shwopping

  • Pic n Pay: lead strategist and co-relationship owner in repositioning and redesign, created tag line

  • Sainsbury’s: strategy lead on refreshing values and identity redesign

 
 
 

Tech and telco

 

  • Belgacom: lead strategist on repositioning

  • France Telecom: lead strategist on repositioning

  • Freeserve: lead strategist on econometric modelling

  • Hutchinson: lead strategist on new brand

  • Nokia: created and ran #maketechhuman

  • Sony Ericsson: strategy lead on new identity

  • STC/Jawwy: led the client relationship and brand strategy, experience principles, identity and culture work for new brand creation

  • Telefonica: lead strategist on a series of brand architecture programmes

  • Uni2: strategy lead on brand creation

 

other

 

  • Allianz: strategy team member on innovation project

  • Barclaycard: strategy lead on brand architecture

  • BASF: strategy lead in sub-brand creation and internal buy-in

  • IHG: strategy lead on CSR brand architecture

  • Lloyds TSB: experience design

  • PepsiCo: lead on a series of drinks innovations programmes

  • Queen Elizabeth Prize for Engineering: strategy and relationship lead in brand creation and launch

  • Reliance: strategy lead on brand architecture

  • Sanofi: strategy lead on purpose

  • Siemens: strategy team member in repositioning

  • GOL: strategy team member on drinks innovation programme