Ian conceived #maketechhuman, a one-of-a-kind campaign with huge ambitions that matched Ian’s own. Under his direction, we were constantly pushed to make it have more scale across more countries, more impact, more results for the client - which was ultimately effective against all KPIs. Ian was a great collaborator who brought a clear vision to the project. It was a delight to work with him.
MAYA DRAISIN, HEAD OF MARKETING, WIRED MEDIA GROUP
Bain engaged Ian to help sharpen up aspects of our brand strategy and how we present ourselves and message our markets. He got to know us thoroughly and developed insightful and helpful ways of distilling and articulating the Bain purpose, brand and culture.
He was a challenging and collaborative partner, a joy to work with, and we could not have done this work without him.
WENDY MILLER, GLOBAL HEAD OF BRAND, BAIN & CO
Ian worked with us on a first-of-its-kind brand strategy project in the Middle East. He brought wisdom, spark, and an open-ness to new ways of working, helped us get our brand strategy, identity, experience and culture right, whilst coordinating with some of the other firms we were also working with. He always asks the tough questions, frames his arguments with great logic, partners well with colleagues and clients, and is just a really good human being to work with. We remain professional friends and I’d work with him again any day.
ASH BANERJEE, FORMER CHIEF BRAND OFFICER, JAWWY / STC
Ian has a very thoughtful, experienced and impactful approach to the bigger challenges in marketing today. Ian’s deep intelligence, ability to focus on the key issues and energy have been critical for our ground breaking #maketechhuman campaign.
Ian’s ability to ignite the debate and drive high value content and engagement enabled the success of the campaign. In addition to bringing experience and a strategic mind, Ian is also a joy to work with, and a very valued member of our team.
STACEY BRIERLEY, GLOBAL HEAD OF BRAND AND CORPORATE MARKETING, NOKIA
Ian helped us explore tough brand strategy issues for Shell, proposing potential solutions that helped us move ahead. His grasp of the subject, strategic vision and robust approach was much appreciated and valuable to us.
RAHUL MALHOTRA, HEAD OF BRAND STRATEGY AND STEWARDSHIP, SHELL
It was a pleasure working with Ian – I’m honestly amazed how quickly he synthesised all the concepts. This was a great help for us in developing how we want to position the product.
RODRIGUEZ DIAZ, SHELL DIRECTOR NPD
As Head of Strategy for Landor, Ian has led the agency's thought leadership on innovation, business and brand, as well as created many of Landor's strategic models, many now adopted globally across 25+ offices. As comfortable with the analytical as the conceptual, Ian is quick to distil to the essential and apply pragmatically in a business context. I recommend him highly.
ANDREW WELCH, MANAGING DIRECTOR. LANDOR LONDON AND FORMER CEO Y&R SOUTH AFRICA
Ian has a unique ability to reach inside an immensely complex problem and pull out that thought or fact that exactly unlocks the answer.
CHARLIE WRENCH, CHAIRMAN ENGINE GROUP, AND FORMER CEO LANDOR
Undoubtedly one of the best planners I have ever worked with.
YOSSI SCHWARTZ, HEAD OF Y&R BRANDS AFRICA AND HEAD OF NEW BUSINESS Y&R EMEA
Thank you, Ian. Yet again, your ability to unlock the commercial focal points and put them down in clear, plain English is frankly amazing. We’ve worked on a number of projects now. It’s been the same every time. Unusual for a client to say, it’s been a privilege working with you. Your work with us on Herddle was terrific and insightful. Your work with us helped not just with the brand, but informed our approach to lots of areas across the business. Thank you. An essential for any entrepreneur. One of the brightest people I know.
JAMES FFORDE, JUPITER ADRIA, HERDDLE
You know what you mean, but you can’t quite find the words. Frankly, we were a bit sceptical that an outsider could find the answers – but Ian did, and quickly so. Ian introduced a step-change in the way we portrayed ourselves, using fewer words but with higher impact. A great exercise and just so important.
TOBY WILLIAMSON, CEO, THE FISHMONGERS COMPANY